"Ecodesign, Ecolabels and the Environment: How Europe is redesigning our footprint on earth" an article on Core77.com by Niti Bhan an MBA, engineer and design thinker outlines an emerging market strategy in Europe to examin the "larger global industrial ecosystem"  As the road for consumer products evolves, not only in product design but also in supply chain management,  reviews of the entire lifecycle from raw materials, manufacture, transportation, distribution, marketing, sales, delivery and waste treatment at the end of life - are all factors in in new certifications and business thinking for companies and organizations abroad.

In an informative review and commentary on what is happening in European Sustainability movement, Bhan outlines some of the inititives around certification, packaging, design that can give a new competitive advantage to companies.  One such example illustrated was Hewlett-Packard using a new competitive strategy they call SER - supply chain Social and Environmental Responsibility.  "This covers all aspects of sustainable development, from ensuring fair trade practices and corporate citizenship with respect to their numerous global locations, to working closely with their vendors and training their supply chain partners in all aspects of meeting their standards.."

The article continues with a discussion on logistic and shipping companies working at practising greater good in climate and environmental goals, as well addressing China's strength's and weakness in helping the the global pursuit in reducing the carbon footprint.  To read the full commentary check out www.core77.com and to learn more about how Affinity is working as a vendor to offer products and services that support global envirnomental inititives contact sales@affinitycanada.com.