The advertising firm Saatchi & Saatchi did a study on the "Lady Geek" consuming female.  The study polled 720 British woman from the ages 24-45 on what they are looking for from retail and mobile tech.  "Just 9 percent of the fair sex want products that "look feminine," like a pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom."

In the article by Nicole Martinelli at wired.com, it goes on to report how product marketing to the femine market segment has ceased its evolution, leaving some feeling cheated by the "pink crusted jewels everywhere"  Martinelli continues to explore what the study dubbed the 37 percent who owned an average of six devices, including a digital camera, desktop or laptop, multimedia mobile phone, MP3 player, digital TV and handheld game console as "lady geeks."  These woman are empowered, smart and are undiscouraged distracting appeal of the attitude they uninformed and oblivious to technology

In conclusion, through an interview with Dr. Genevieve Bell, resident anthropologist at Intel it is stated that women are arguably the "original early adopters" thanks to domestic tech.  The ability to get more tech in the woman's hands is "...about understanding what the user needs and how they intend to use the product, not what a product is capable of doing."

To read more on the study and what woman want from their tech check out the article "What Do Women Want? Less Pink, More Tech" at wired.com